PRIVACY POLICY

Kelly Louis Privacy Policy

This document details the ways in which Kelly Louis manages your personal information during your interactions with our site, guaranteeing complete adherence to the General Data Protection Regulation (GDPR).

1. Data Controller and Security Details

  • 1.1 Overview: Thank you for visiting. The following sections explain how we treat your personal information, which encompasses any data that can be used to identify you personally.

  • 1.2 The Controller: For the purposes of the GDPR, Kelly Louis acts as the data controller for this website. This means we dictate the methods and reasons for processing your personal data.

  • 1.3 Data Protection Measures: To safeguard the transfer of sensitive information (such as inquiries and orders), this site utilizes SSL or TLS encryption. An encrypted connection is identifiable by the "https://" prefix in your browser's address bar.

2. Information Gathered During Website Visits If you browse our site purely for informational purposes—meaning you do not register or submit data—our servers automatically log information sent by your browser (known as server log files).

  • Collected Details: This includes the specific pages accessed, the date and time of your visit, the volume of data transferred (in bytes), the referring source, browser type, operating system, and your IP address (which is anonymized where applicable).

  • Legal Foundation: This processing relies on Article 6(1)(f) of the GDPR, reflecting our legitimate interest in maintaining and enhancing the functionality and stability of our website. This data is not shared further, though we retain the right to inspect it should there be evidence of illegal activity.

3. Use of Cookies We deploy cookies (small text files saved on your device) to improve your browsing experience and facilitate specific features.

  • Types of Cookies: Certain cookies are cleared once your browser session ends (session cookies), while others persist on your device to recognize your browser on future visits (persistent or third-party cookies).

  • Legal Foundation: When cookies process personal information, it is done under Article 6(1)(b) of the GDPR (for contract fulfillment) or Article 6(1)(f) of the GDPR (our legitimate interest in ensuring the site operates optimally).

  • User Control: You have the ability to adjust your browser settings to manage or decline cookies; however, disabling them might restrict certain functionalities on our site.

4. Reaching Out to Us Whenever you get in touch with us (for example, via email or a contact form), the personal details you provide are stored and utilized exclusively to address your inquiry and handle the associated technical administration.

  • Legal Foundation: We process this based on our legitimate interest in answering your communication (Article 6(1)(f) GDPR). If your contact is aimed at forming a contract, Article 6(1)(b) GDPR provides an additional legal basis.

  • Retention Period: Your information is erased once your request is fully resolved, provided there are no statutory retention requirements forcing us to keep it.

5. Account Registration and Contract Fulfillment We collect personal data when you supply it for the purpose of creating a user account or executing a contract.

  • Legal Foundation: This processing aligns with Article 6(1)(b) of the GDPR.

  • User Control: You hold the right to delete your profile at any moment. Following the deletion of your account or the completion of a contract, your data is restricted and subsequently erased after the mandatory legal retention periods expire, unless you have explicitly agreed to its continued use.

6. Direct Marketing Practices

  • 6.1 Newsletter Sign-Ups: Subscribing to our newsletter requires a double opt-in process using your email address. By clicking the confirmation link, you grant us permission to process your data under Article 6(1)(a) GDPR. You can opt out at any time.

  • 6.2 Marketing to Current Customers: If you provided an email address during a transaction, we reserve the right to send you promotional content regarding similar goods. This is grounded in our legitimate interest in direct marketing (Article 6(1)(f) GDPR). You may object to receiving these communications at any point.

7. Processing Orders

  • 7.1 Data Sharing: To fulfill our contractual duties, we pass necessary personal information to our shipping partners for delivery purposes, and payment details to our financial service providers.

  • 7.2 Payment Gateways (Legal Basis: Article 6(1)(b) GDPR):

    • PayPal: Transaction data is routed to PayPal (Europe) S.à r.l. et Cie, S.C.A. Please note that PayPal may perform credit assessments.

    • SOFORT: Payments are handled via SOFORT GmbH, which is a member of the Klarna Group.

8. Requests for Reviews Provided you gave your explicit consent during or after checkout, we might send a single email requesting a review of your purchase. This action is based on Article 6(1)(a) of the GDPR, and you are free to withdraw your consent whenever you choose.

9. Social Media Features

  • 9.1 The Shariff Method: Our site incorporates "Shariff" buttons for platforms like Facebook, Google+, and Instagram. Because these are integrated as simple HTML links, no user data is sent to these networks unless you deliberately click the buttons. These networks adhere to the standards of the "Privacy Shield" framework.

10. Digital Marketing Tools (Google)

  • 10.1 Google DoubleClick: This tool helps display relevant advertisements and measures conversion rates, relying on our legitimate interest under Article 6(1)(f) GDPR. You can opt out by turning off conversion tracking cookies in your browser.

  • 10.2 AdWords Conversion Tracking by Google: We use this to compile conversion metrics (the number of users interacting with an ad). The placement of these cookies is justified by Article 6(1)(f) GDPR. Disabling the specific Google tracking cookie in your browser settings will serve as an objection.

  • 10.3 Google Analytics: This web analysis service utilizes cookies to evaluate site usage (Article 6(1)(f) GDPR).

    • IP Masking: We have enabled IP anonymization, meaning your IP address is shortened within the EU/EEA prior to being sent to Google's servers.

    • User Control: Prevent cookie installation via your browser, install the official opt-out plugin (https://tools.google.com/dlpage/gaoptout?hl=en), or use the designated opt-out link on our platform.

    • Processing Agreement: We maintain a strict data processing contract with Google to ensure high privacy standards.

    • Demographic Profiling: We leverage demographic data derived from interest-based ads. This can be deactivated within your personal Google account settings.

11. Universal Analytics We employ Google Analytics with the _anonymizeIp() function. This ensures that data is processed based on our legitimate interest in statistical evaluation (Article 6(1)(f) GDPR).

  • Cross-Device Tracking: This service uses an anonymized User-ID to track behavior across multiple devices. You can stop this by disabling Google Analytics across all your operational systems.

12. Remarketing and Retargeting Strategies

  • Facebook Custom Audiences (Pixel): With your explicit agreement (Article 6(1)(a) GDPR), this tracks your actions after interacting with Facebook advertisements. You can manage these cookies in your browser or via the Digital Advertising Alliance (https://www.aboutads.info/choices/).

  • Google AdWords Remarketing: This facilitates interest-based ads tailored to the pages you have visited on our site, supported by our legitimate interest (Article 6(1)(f) GDPR).

13. Further Google AdWords Remarketing Details As mentioned, Google places a cookie in your browser to serve personalized ads (Article 6(1)(f) GDPR). Any broader processing, such as linking your browsing habits directly to your Google profile, only happens if you have specifically granted Google permission to do so.

14. Additional Tracking Mechanisms We reserve the right to utilize other third-party tracking software to assess user interaction, refine our offerings, and deliver superior advertising content.

15. Your Privacy Rights and Controls

  • Empowerment: You retain authority over your personal data through browser preferences, third-party privacy dashboards, and official opt-out tools.

  • Your Rights Under GDPR: You are entitled to the Right of Access, Rectification, Erasure, Restriction of Processing, Data Portability, Objection, and the Right to Withdraw Consent at any time.

  • Our Pledge: We are dedicated to maximizing our digital platform's performance while rigorously defending your privacy.